Published: Wed, April 19, 2017
U.S. | By Eddie Scott

Facebook aims to crush Snapchat with augmented reality

"We have only just scratched the surface of social virtual reality technology", she said.

Central within the augmented reality talk was a newly announced software application called "AR Studio", which lets people create objects such as masks that they can paint over what is seen through a phone's camera.

Zuckerberg's comment came during the opening of Facebook's annual developers conference in the heart of Silicon Valley, where he focused on technology tools meant to promote stronger communities.

Facebook's new AR platform will make its first appearance in a closed beta version. Again, once these effects have been approved, they can be used in the new Facebook camera app for images, video or Facebook Live streaming events. For example, you could soon be able to film your dog playing fetch and add an animated dog that follows him around in the video. "We need an open platform where any developer in the world can build for augmented reality without having to first build a camera and get a lot of people to use it".

Facebook CEO Mark Zuckerberg said Tuesday that the social networking giant is debuting a new platform-essentially a suite of developer tools-that coders can use to build augmented reality apps on top of Facebook's core service. Snap, of course, would beg to differ: its popular Snapchat Spectacles were one of last year's most popular-and hard to find-gadgets. Mark Zuckerberg kicked proceedings off by unveiling the company's ambitious plans for augmented reality. However, he hinted that Facebook will release some kind of glasses or headset: "Over time I think this is going to be a really important technology".

The video, which was posted on Sunday by OH man Steve Stephens, showed the graphic murder of 74-year-old Robert Godwin Sr.

F8 continues tomorrow with more announcements on augmented and virtual reality, artificial intelligence, and hardware. Designed for artists and developers, the tools allow you to create new augmented reality effects with a series of templates and intuitive functions. "It's all the same technology, and this is a step to the way there", Zuckerberg said.

He spoke about three key uses for AR: to display information such as arrows appearing on the streets to give directions; to add digital objects to the real world, in the way that Pokemon Go did, and to enhance existing objects such as your home or face.

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