Published: Fri, April 21, 2017
Business | By Max Garcia

Nintendo Switch Wins March NPD; Legend of Zelda Had 102% Attach Rate

The NPD group has stated that Nintendo has sold 906,000 consoles of the Nintendo Switch during March of this year and this number is for the USA market alone.

Nintendo recently revealed that their launch game for the Nintendo Switch, "The Legend of Zelda: Breath of the Wild" actually outsold the console it was exclusive to.

According to Nintendo Everything, there was more than a 102% attachment rate between Legend of Zelda: Breath of the Wild and the Nintendo Switch, with some gamers buying additional copies of the game even when they didn't own the system. The game sold over 1,3 million units during the month of March. Nintendo attributes this seemingly illogical sales ratio to "people who purchased both a limited edition of the game to collect and a second version to play".

According to a recent statement by Nintendo, the newly released Nintendo Switch is the fastest selling console in history for the company.

It is possible that the bulk of the Switch games will be created for the Nintendo Switch, with games specifically made for the console. Once Nintendo rectifies its Switch supply issues, the game will likely enjoy another surge in sales, as it is now the biggest game in the console's library, and looks to retain that title for the foreseeable future. 925,000 units come from the Nintendo Switch version and almost 460,000 units from the Wii U version.

Either way, it's an impressive first month of sales for Nintendo's new console; whether the long-time Japanese game console maker can sustain that momentum is another question altogether.

The previous record was set by the GameCube, which sold over 660,000 units in the United States during the first month it was released in November 2001.

The analysts wrote in a April report this week: "Although the Nintendo Switch can be used as a handheld device, we think smaller children could struggle to use it comfortably in that format due to its size and weight". Yellow Joy-Con controllers were also announced and Nintendo Switch docks will be available in stores. Furthermore, the timing of the release was rather unconventional as most consoles release during the holiday season.

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