Published: Fri, April 21, 2017
Hi-Tech | By Ellis Neal

Twitch's Affiliate Program wants to help streamers make bank

Twitch's Affiliate Program wants to help streamers make bank

Over time, the company plans to roll out more monetization options for those in the affiliate program, including subscriptions, ad revenue splits, and merchandizing tie-ins. Twitch Partners can provide exclusive additional emotes to $9.99 and $24.99 monthly subs, and those fans will be able to unlock new emotes faster ($9.99 subs are worth two subscriber counts and $24.99 subs are worth six subscriber counts).

Cheering is a fun, interactive way for viewers to support creators and celebrate the moments they love with the community by using animated emotes called Bits directly in chat. Eligible streamers will be invited to participate in the program, and there is no application process.

Twitch Partners are streamers that broadcast at least three times a week and have an established audience.

The first tool available to Twitch Affiliates will be Cheering, which has proven very popular on the service. The program has seen success in its current phase with over 1 billion Bits used to Cheer since launch.

With this forthcoming Affiliate program, Twitch is essentially setting up a second tier of creators who will also gain access to this tool, and soon others.

Partners, meanwhile, will have specific tools for managing their larger communities that won't be available to Affiliates. Twitch hopes the program will expand the number of streamers on its platform who use streaming as a means to earn money and eventually even to make a living. In addition, when the Affiliate program launches, Partners will also receive a new Verified Chat Badge that will further designate their Partner status on the platform.

Other features, like the ability for viewers to buy subscriptions to Affiliate channels and for those broadcasters to host advertising on their channels, will come in the future.

Still, this is a major step in the right direction for Twitch, as it will let a wider group have it that much more viable to broadcast their gaming content online.

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