Published: Tue, June 20, 2017
Business | By Max Garcia

Amazon Strikes Again; the Dressing Room in Your House

Amazon Strikes Again; the Dressing Room in Your House

I don't know how fashionable you guys are or care to be, but Amazon's new service may be of interest to those of you who need a new outfit: Prime Wardrobe, which is actually still in beta, will let customers order boxes of clothing with no upfront charges.

Prime Wardrobe shipments will come in a resealable box with a prepaid label, Amazon says, to make the return process less of a hassle for shoppers. Whatever they don't want, they send back and don't pay for.

On Tuesday, Amazon announced Prime Wardrobe, which gives Amazon the potential to disrupt the fashion industry further. If they keep three or four items in their box, they save 10%.

You pick at least three items from over a million options including clothes, shoes, and accessories for kids and adults to fill up box.

Prime Wardrobe is Amazon's latest thrust into fashion and could be another big blow to department stores like Macy's, which are struggling with weak sales.

Some Amazon customers may already use free returns - when available - as a hack to try on different items before committing to buy them.

It's also a potential concern for Walmart, which has been snapping up online clothing brands including ModCloth and Bonobos as it tries to snare millennials.

"You have the freedom to try new styles, and there's no better place than in your own room", Amazon said in a video introducing its new service.

Amazon has made a concerted push to expand into fashion through private labels like Lark & Ro. Prime Wardrobe could keep Prime members from straying.

Amazon is poised to surpass Macy's this year as the largest US clothing seller, according to Cowen & Co. analysts.

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