Published: Sat, July 15, 2017
Culture | By Stewart Greene

Bollywood and New York Geared Up For IIFA Rocks

Bollywood and New York Geared Up For IIFA Rocks

It's the first time IIFA is organized in the NY area. On Friday evening, a few hours after the show began, it was only Rahman who took the stage for his culminating performance.

The 18th edition of the prestigious awards ceremony is a three-day extravaganza, which started with a press conference on July 13, followed by IIFA Rocks and the main event IIFA on July 15. The highlight of the IIFA Awards will be some outstanding performances by Bollywood stars, including Salman, Shahid and debut performances by Alia and Varun.

Nevertheless, celebrities turned up dressed as they must on a green carpet.

The 18th Edition of the IIFA Festival New York is presented by Lycamobile in association with McDonalds. "Rain can't stop the party".

A few days ago, after some fans walked out of Rahman's concert at London's Wembley Stadium for the lack of Hindi songs, the performance of Rahman at the MetLife Stadium comes in. The artists to perform are Diljit Dosanjh, Benny Dayal, Hariharan, Kailash Kher, Mika Singh, Mohit Chauhan, Neeti Mohan, Jonita Gandhi, Svetha Rao, Haricharan Seshadri, Aditi Rao Hyadri.

International Indian Film Academy (IIFA) especially rang the bell to announce its support for the Nand Ghar Project, a unique Public-Private-Partnership (PPP), led by Vedanta Resources, which is listed on the NYSE stock exchange, along with the Government of India to transform Early Childhood Care and Education Centers.

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