Published: Mon, July 17, 2017
Hi-Tech | By Ellis Neal

HTC's default keyboard app is now showing ads

HTC's default keyboard app is now showing ads

Instead, it's all because of a third-party glitch. Before you start getting mad at HTC, it might not even be the company's fault.

Users' aggressive reaction to seeing ads on the keyboard app underscores a growing trend among smartphone manufacturers who're frustrating users by showing ads on the lock screen, home screen, notification centre, and other places. However, HTC is likely to have another update roll out soon which would ensure that these ads are gone. "You already bought the phone, they shouldn't be serving you ads". First reported by Android Police, some users started seeing local adverts in the default keyboard on the HTC 10, the company's previous generation flagship device.

HTC has now issued an official statement on this advertising fiasco, stating: "Due to an error, some HTC customers have reported seeing ads on their phone's keyboard". Users are seeing ads for third-party services, possibly pulled from Google's AdSense service, on top of the keyboard whenever they are typing something.

That HTC is not in direct control of the keyboard it offers as the default input method for its customers is perhaps a little unusual, and it means that the company is not able to offer an immediate solution to the problem. It also means that HTC could be in the process of removing the ads for good. "We're working to fix the error and remove these as quickly as possible", the tech giant tweeted. These were expressed with words that you wouldn't want your kids to see. But in its HTC-specific iteration, it has plummeted to under 3 stars after a mystery server error caused the recent invasion of unwanted ads on high-end devices, mainly the 10. Not only is it annoying, the ads use space that could be employed in a way to make the keyboard better.

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