Published: Tue, July 18, 2017
Science | By Hubert Green

Andy Rubin's Essential Phone is coming to the United Kingdom, probably

Andy Rubin's Essential Phone is coming to the United Kingdom, probably

There was consternation back in May when Andy Rubin's Essential PH-1 phone was revealed as an exclusive of America's fourth placed network, Sprint.

The new Essential Phone will be launching in the UK, Europe and also Japan, although there are no specific dates on when the handset will be available. In an interview with the Financial Times, chief operating officer Niccolo de Masi said the smartphone's USA launch would be imminent. Essential missed that window for whatever reason, but its ambition to challenge Samsung and Apple is stronger than ever, it seems.

But after missing its initial June U.S. launch date, Essential is playing catchup to bring its Essential Phone smartphone to market.

Will you be deeming the PH-1 "Essential" when it arrives in the United Kingdom later this year?

We're not implying there might be something bad happening over at Essential, but there might be something bad happening over at Essential.

The phone is priced at $699 in the U.S., meaning if we translate it directly, the device could set you back anywhere from £650 to £699. Wallace has taken on a role at i.am.+, a company founded by Black Eyed Peas musician will.i.am, as its chief marketing officer.

"Consumer choice has declined due to Samsung and Apple", said de Masi, before accusing the industry's biggest names of "[slowing] the pace of innovation to boost quarterly profits". While there are fans out there who are disappointed by the slight delay, it looks like the wait will be over soon enough.

The phone itself measures in at 7.8mm-thick and comes crafted from titanium and ceramic. Essential will most likely resort to exclusive partnerships with carriers around the world to gain access to mainstream distribution networks. Essential also announced plans to launch Home, a voice-controlled speaker-like device for smart home devices.

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