Published: Fri, August 11, 2017
Hi-Tech | By Ellis Neal

Facebook steps up video ambitions with Watch

Facebook steps up video ambitions with Watch

Facebook (FB) has introduced a new way for viewers to watch videos on its social network, creating a TV-like hub filled with original content to rival the likes of Alphabet Inc's (GOOGL) YouTube, Netflix (NFLX) and Snap (SNAP).

The new service will feature some live events that Facebook has acquired streaming rights for, including a weekly Major League Baseball game.

The platform will also include live shows - for example question and answer sessions with motivational speakers.

"We believe it's possible to rethink a lot of experiences through the lens of building community - including watching video", said Facebook CEO Mark Zuckerberg.

There's also a monetary incentive for publishers to create and upload original videos to Facebook Watch.

Facebook wants to make it easier for people to find and watch shows they love.

The new platform offers an opportunity for social interactions via the Facebook community of some two billion users. All the latest favorite shows as well as saved videos of the user can be found under Watchlist. They will also be able to comment in real time, and a tab will show what their friends are watching.

Facebook will be introducing Watch to a limited group of people in the USA, with plans to expand from there.

He said some of the content would be made by "professional creators" and others by "regular people in our community". The idea is to let people find videos and series they like, keep up with them as new episodes air, and interact with other fans in the process. There are a few more interesting options, like a NASA science show, and a live National Geographic safari program.

The redesigned product, called "Watch", will be available initially to a limited group in the United States on Facebook's mobile app, website and television apps, the company said. However, the company is aiming to make it available to additional US viewers "in the coming weeks".

By opening Watch, one will be able to quickly scroll through a listing of shows and they just need to choose the one that interest them.

" Our goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work, " reads Facebook blog post.

Though Facebook might want you to think otherwise, Espelien said there's no boundary keeping you from straying. While still available, this platform is geared more fore generic videos that users share on their News Feeds.

Like this: