Published: Thu, September 07, 2017
Hi-Tech | By Ellis Neal

No one's using Facebook Stories, so the company's taking a new approach

No one's using Facebook Stories, so the company's taking a new approach

Facebook first introduced Instagram Stories in the summer of 2016 as a direct attack on Snapchat's identically-named format, which shows photos and videos shared in chronological order for 24 hours. At the time, it wasn't clear how many people are able to take part in this test, but Instagram did confirm that it was real. "We have no other plans to share at this time", an Instagram spokesperson said in an official statement, as per Mashable.

As pointed out by Matt Navara on Twitter, Facebook has started testing Instagram Stories on Facebook. Facebook-owned photo-sharing app now allows people to share their Story directly to Facebook.

Last month, in a bid to give a boost to the popularity of the Stories feature on Facebook, the company had rolled out Stories for desktop users and now they seem to be taking on a new approach to grow its popularity.

It is now testing this service and many users have seen a new option to share photos and videos which are created with Instagram.

This appears to be just a test for now, so it may not ever roll out to all users, but it's interesting to see that Facebook are trying out some new techniques to drive engagement with the feature.

Instagram Stories already has 250 million daily users, while there's no current number provided on how many people are actually using Facebook Stories. Perhaps by mixing Facebook and Instagram's Stories together, Facebook could solve this problem.

Following its success on Instagram, Facebook quickly baked Stories into its other apps, including WhatsApp and Messenger.

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