Published: Wed, September 13, 2017
World | By Paul Elliott

PewDiePie Apologizes for Racial Slur in Newest Video

PewDiePie Apologizes for Racial Slur in Newest Video

Kjellberg said he used the word "in the heat of the moment", and chose the "worst word I could possibly think of".

Kjellberg went on to say that he was "not going to make any excuses because there aren't any excuses for it" and that he is "disappointed in himself because it seems like I've learned nothing from all these past controversies". If you don't get it, I don't know how to tell you how easy it is not to use racist slurs.

"I can't keep messing up like this". Even if it was, the choice of words has critics asking why it was an option in the first place, especially from someone who is white and has faced controversy before.

Whether or not this is a honest response and something that the YouTuber will actually learn from is yet to be seen. "I don't mean that in a bad way". Fingers crossed he actually has learnt from his mistakes.

I've never considered myself to be a person that gets offended easily.

Currently, PewDiePie's Youtube channel is approaching 60 million subscribers, which makes him one of the most famous vloggers on a global scale. And he said, referring to the popularity of the video itself, "Furthermore, we're complicit: I'm sure we've made money off of the 5.7M views that video has and that's something for us to think about".

It took Pewdiepie a few days to finally hop on YouTube to express an apology for his latest remarks that have the gaming (and YouTube creators) world up in arms. Furious at another player during a tense moment in the gameplay, the influential gaming personality said, "What a f. n".

"I am sick of this child getting more and more chances to make money off of what we make", he tweeted out, adding, "He's worse than a closeted racist: he's a propagator of despicable garbage that does real damage to the culture around this industry".

The Wall Street Journal subsequently looked back over PewDiePie's hours of content, and found multiple instances in which he (he says jokingly) employed the Nazi anthem, and made multiple other Nazi references. What really upset me about this whole situation is the way that Kjellberg's use of the word is being defended by his faithful audience. I've heard enough stories so that even though the word doesn't hold power over me personally, I can begin to understand how they felt.

The fallout from this issue is likely to be wide-ranging, with Firewatch developer Campo Santo filing DMCA requests to take distance themselves from PewDiePie's playthroughs of their games.

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