Published: Wed, September 13, 2017
World | By Paul Elliott

Russell Westbrook signs deal that makes him face of Jordan Brand

Russell Westbrook signs deal that makes him face of Jordan Brand

Russell Westbrook will extend his relationship with Jordan Brand via a 10-year deal that is the most lucrative in the brand's history, ESPN's Nick DePaula reports.

After first signing a five-year endorsement deal in 2013, Westbrook has been positioned as the face of the brand and the annual Air Jordan model each subsequent season. The ESPN report noted the reason for a delay in a signature Westbrook shoe, before revealing Jordan's plans in the near future. As he has continued to be the face for the Air Jordan game shoe each season, the brand launched two off-court-geared shoes, dubbed the Westbrook 0.1 and 0.2, but held off on designing him a performance signature shoe for the hardwood.

The reigning NBA MVP Russell Westbrook will be wearing Jordan Brand for a long time coming.

The reining MVP is coming off a dominant effort in the 2016-17 National Basketball Association season in which he averaged a triple-double with 31.6 points, 10.4 assists, and 10.7 rebounds across 81 total games.

In other related news, Russell Westbrook just released his own "style" book last week called "Russell Westbrook: Style Drivers", which you can cop for $55 dollars right here if interested. That is plenty of money that will always be hard to pass up, but Westbrook's extension with Jordan Brand gives him something more to consider. The star and kicks company are already working to design a signature shoe.

Given the enigmatic superstar's flair for the dramatic-both inside the court and when it comes to fashion-the shoe will be "unlike anything that Jordan Brand has done before".

Another unique aspect of the deal is it will retroactively affect Westbrook's MVP season. Additionally, this new deal includes an "ambassador clause", which stretches Westbrook and Jordan Brand's partnership after retirement. Jordan Brand has been notoriously frugal about handing out this kind of investment in the form of a signature and that makes sense within the shadow of, well, Michael Jordan himself. Maybe now that he has one deal out of the way with Jordan Brand, he'll be able to take care of another with the Thunder.

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