Published: Thu, September 14, 2017
Culture | By Stewart Greene

Rihanna's new makeup line throws all kinds of shade

Rihanna's new makeup line throws all kinds of shade

Rihanna's beauty collection holds invisible powders and she speaks on their wearability.

I realize that New York City is one of the more diverse cities in America, but that doesn't mean that Sephoras in whiter communities aren't also doing well. A crowd of loyal fans waited outside of a Sephora store for the doors to open at midnight.

"Together we're creating a new generation of beauty unlike anything you've seen before", said Rihanna.

The line has been praised for its diversity and inclusivity.

The RiRi collection encompasses concealers, one primer, three portable makeup brushes, a blush/highlight duo with a compact mirror, 10 creamy stick highlighters, 20 shades of matte contouring sticks (which are magnetic for better storage ), makeup brushes, an ergonomic beauty blender, and a hexagonal tube of blotting papers, six powder highlights.

Among all the examples of that unusual contemporary phenomenon known as the celebrity designer - and their numbers are growing - Rihanna is something of a law unto herself.

Despite Rihanna's recent quotes in Elle magazine declaring lipstick her secret weapon, all you will find in this range for lips is a solitary gloss.

Women's empowerment appears to be the theme Rihanna is trying to evoke through her brand. "You want people to appreciate the product and not feel like, 'Oh that's cute, but it only looks good on her'".

Since Fenty Beauty's Friday debut, some other makeup brands, such as Estee Lauder, Cover FX, L'Oreal, Lancome and Hourglouss, have been marketing a wide shade range of products. I went on the website at 12:07 a.m.

The artist is expected to expand her line into eyemakeup. Women of color were most pleased by the line since they suffer from a lack of inclusion in the makeup industry.

At both the Union Square and Flatiron Sephora locations, a huge chunk of the foundation colors were sold out, and almost all of them were darker shades of brown. Every time Kylie Jenner's Kylie Cosmetics releases a new product, it sells out within minutes.

Giving her ensemble a touch of pizzazz with the addition of a pair of oversized gold hoop earrings, she swept her raven locks back into a high ponytail, while her makeup palette was kept light and natural. They truly allow users to shine bright like diamonds. It leaves lips looking glossy and plump. "I made it because I wanted the girls to get kissed more", Rihanna proclaims. There's so many different shades,"said Rihanna at the Sephora launch".

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