Published: Tue, October 10, 2017
Health | By Jay Jacobs

Video game franchise criticized for 'Make America Nazi-free again' tweet

Video game franchise criticized for 'Make America Nazi-free again' tweet

Video-game publisher Bethesda Softworks tapped into the contentious political climate in the United States to produce a powerful advertisement for its upcoming first-person shooter, "Wolfenstein II: The New Colossus".

Wolfenstein is a 20-year-old franchise that pits the player against a fictional Nazi army.

Watch the clip below: Make America Nazi-Free Again.

Responders on Twitter seemed to claim that the Wolfenstein creators were calling for violence similar to that alleged by the extreme leftist group Antifa.

Bethesda and MachineGames have been slowly ramping up the talking points of Wolfenstein II: The New Colossus to make a decided statement about the current direction America is heading in. "We aren't going to shy away from what the game is about", he continued.

In a statement from Bethesda marketing boss Pete Hines (which can be read in full on Gameindustry.biz), he outlined just how surreal this situation is, with the studio having throught that the time for debate on the issue had passed over 70 years ago, and that the company would not be budging from its now seemingly controversial stance that Nazis are Bad.

The strong right-wing supporters have started lashing out against Wolfenstein and Bethesda in their Twitter handles, following the controversial tweet. With the political climate the way it is right now, it's unfortunate that Wolfenstein II: The New Colossus is being put under fire.

The Wolfenstein games have made it known that they're all about killing nazis and the upcoming Wolfenstein 2: The New Colossus has taken it one step further to market that statement!

I don't get the whole outrage, Wolfenstein has traditionally been a series about the fight against super-powered Nazi's.

Some of the gameplay videos and trailers have also included comments about how the developers feel about the topic of Nazism, multiculturalism, and "being on the right side of history".

Interestingly enough, Bethesda has never had to explain why the entire Wolfenstein The New Order chapter is based around the Polish-American protaginist "B.J". "Our campaign leans into that sentiment, and it unfortunately happens to highlight current events in the real world". It's what this franchise has always been about.

He also added that some of the events in the game are directly connected to the current scenarios in the US. This has angered some alt-right gamers who feel that Bethesda is using the current political landscape in America to promote their game. "As we've said many times before, fighting Nazis has been the core of Wolfenstein games for decades, and it isn't really debatable that Nazis are, as Henry Jones Sr. said, 'the slime of humanity.' Certainly there's a risk of alienating some customers, but to be honest, people who are against freeing the world from the hate and murder of a Nazi regime probably aren't interested in playing Wolfenstein".

The surprise is that there are genuine Nazis marching through the streets of the USA in 2017, and that's put the game's anti-Nazi ad campaign into a surprisingly, unnervingly relevant place.

Like this: