Published: Wed, October 11, 2017
Business | By Max Garcia

Amazon is now going after teens

Amazon is now going after teens

For the first time, teens can independently use the Amazon App, allowing them to shop or stream content while still keeping their parents informed.

The online retailer will allow teenagers to set up Amazon accounts linked to those of a parent, giving the adult veto power over specific purchases and the ability to set spending caps. "So we're not going to try to make decisions for them", Michael Carr, vice president of Amazon Households, told the Wall Street Journal.

Notably, kids can also access their parents' Prime membership at no extra cost as part of this setup. But if they do pay for Prime, teens will also get access to free shipping, streaming video and Prime's other perks. The teen can also include a personalized note like, "this is the book I need for class".

"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need".

Carr said Amazon didn't have reliable data on how many underage shoppers were already making purchases of physical goods on Amazon's retail site, or how often they ran into trouble for buying things they shouldn't have. Parents can either sign up their teen, or a teen can send an invitation to mom or dad via SMS or email. But for parents who don't want to review everything in advance, the option to set pre-approved spending limits is available, too. Once the order is placed, parents can see an itemized invoice and are able to cancel and return items, according to Amazon.com's normal terms. The parent will choose a payment method and shipping addresses their teen can use when placing orders.

Afterwards, the teen will log into the Amazon App using their own username and password. To get started, parents can visit amazon.com/forteens.

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