Published: Thu, October 12, 2017
Hi-Tech | By Ellis Neal

Amazon allowing teens to shop online, all with parents' approval

Amazon allowing teens to shop online, all with parents' approval

The set up also aims to encourage teens to use their parents' Prime accounts, if they have them.

Amazon is rolling out a service that lets parents and teens share an Amazon account. The accounts will allow them to search and shop for items, but there are some restrictions so that parents don't have to worry about their bank accounts. The parent will need to setup the shipping address and payment method, after which point an invitation is sent back to the teen. Teens may also access certain Prime benefits if their parents are a Prime member. "We've listened to families and have built a great experience for both teens and parents", commented Michael Carr, Vice President, Amazon Households.

In a survey of teens ages 13-17 (known in the survey as young Gen-Z) 81% of young Gen Z respondents said they preferred to shop in stores, while 40% said they will only shop in stores this holiday season.

Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories.

Afterwards, the teen will log into the Amazon App using their own username and password.

Parents can supervise loosely by simply setting a pre-approved spending limit per order, or set it up so they're notified of every order and must approve it.

That means Amazon would then be tapping into the pocket money teens may have on hand from their part-time jobs, babysitting money, allowances and the like.

For the time being, however, the feature is more about letting teens shop a bit more independently.

Giving these extra benefits to teenagers should help Amazon hook its next generation of customers to its e-commerce site and other services.

Like this: