Published: Thu, October 12, 2017
Business | By Max Garcia

Italian fashion house Gucci to go fur-free in 2018, says CEO

Italian fashion house Gucci to go fur-free in 2018, says CEO

Italy's Giorgio Armani past year committed to stop using fur, saying technological progress meant there was no longer any justification for cruelty to animals, while USA brand Calvin Klein took the plunge in 1994.

Bizzarri also thanked the Humane Society International and the Fur-Free Alliance for their work in helping the fashion house stop using animal fur.

The new decision by Gucci comes after fellow Italian brand Armani announced in 2016 that it would no longer feature fur in its collections.

Gucci, part of Paris-based luxury group Kering, has paraded models down the catwalk in luxurious fur coats in the past and creative director Alessandro Michele brought in loafers and sling-backs lined with kangaroo-fur two years ago.

Gucci's CEO Marco Bizzarri said: "Being socially responsible is one of Gucci's core values". "I sensed that immediately on meeting Alessandro for the first time". In June, Yoox Net-A-Porter, a multi-brand online luxury retailer, adopted a fur-free policy on accessories and clothing sold on the site.

The agreement is with Humane Society International and the Fur Free Alliance, so you know it's legit.

Current Gucci fur items will be auctioned off, with proceeds benefiting LAV and the HSUS.

Gucci says it will no longer use mink, coyote, raccoon dog, fox, rabbit or all other species specially bred or caught.

HSI's president, Kitty Block, branded the company's move as "compassionate". "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion".

While fur farms were banned in the United Kingdom in 2003 due to cruelty concerns, foreign farmed fur is still imported into the United Kingdom from countries with lower animal welfare standards. But campaigners say there are 75m animals in fur farms globally, often kept in tiny cages and suffering disease, injuries and stress.

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