Published: Thu, October 12, 2017
Business | By Max Garcia

Oh, deer! Arby's brings back the venison sandwich

Oh, deer! Arby's brings back the venison sandwich

That hunt will end October 21 when Arby's Venison Sandwich returns, this time at every Arby's restaurant in America. The company expects the sandwiches to sell out quickly again and is advising people to come early if they want one. As PennLive notes, when the promotion was introduced previous year, it was only available at locations in the southwest part of Pennsylvania and four other states.

The fast food chain announced Wednesday that it will be selling its popular venison sandwich at all 3,300 restaurants nationwide starting on October 21 after having released it in five states a year ago. The chain also will offer elk sandwiches at restaurants in Thornton, Colorado, Casper, Wyoming, and West Billings, Montana.

Jim Taylor, Arby's chief marketing officer, told USA Today it was the "biggest venison promotion in the world any restaurant" has ever done. The sandwich will only be available while supplies last.

While both game meat sandwiches are intended for mass appeal (at least the Venison Sandwich, for now), the prioritization of specialty sandwiches signals a move by Arby's to target the consumer base of American hunters, a demographic of 20 million potential customers.

When it comes to more traditional meats, like beef and chicken, most fast-food chains primarily use domestic suppliers for their US restaurants.

Last year, the sandwich was only available at 17 locations across the country.

Arby's also stated in their release that they are testing an elk sandwich, which features a tender elk steak topped with blackberry port steak sauce and crispy onions on a toasted specialty roll, also on the same day.

If the limited release success of the Venison Sandwich is any indication, Arby's customers are warming up to the idea just fine.

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