Published: Fri, October 13, 2017
Business | By Max Garcia

Facebook now lets you order food without leaving Facebook

Facebook now lets you order food without leaving Facebook

The company said in a blog post that it has also signed on food ordering services such as EatStreet, Delivery.com, DoorDash and Olo.

Facebook (FB) wants to be a bigger player in the restaurant game.

If Facebook's goal is to allow users to do pretty much everything from within their service, which keeps users engaged, then they're doing a solid job of it with this new development. This provides the user with a one-stop shop to look at everything you can have delivered to your home, rather than having to visit individual apps and websites. Shares of food order and delivery service GrubHub Inc dropped almost 3%. The new service is rolling out today on iOS, Android and the web.

A button you can click to order food from within the Facebook app is a little far away from Facebook's own vision of a future where your every interaction goes through Facebook Messenger. "For example, if you have an account with Delivery.com, you can easily order with your existing login".

As Facebook explains it, ordering food is a natural next-step for the company.

Hungry customers will be shown a list of participating restaurants in their area, including national chains like Five Guys and Panera, and will be able to select whether they are ordering for pick-up or delivery.

It'll be available in the United States only, at least initially, through Facebook's mobile apps for iOS and Android, and through your desktop browser.

Facebook has been working on the new product for a year, and carried out tests with restaurants including Papa John's (PZZA).

This is the latest feature rolled out by Facebook with the goal of keeping you on the site as long as possible.

It's another phase of Facebook's continued efforts to make its app extra-sticky, and reduce the number of times users feel the need to exit it.

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