Published: Fri, October 13, 2017
Science | By Hubert Green

Samsung reportedly prepping Bixby 2.0 announcement next week

Samsung's mobile business chief, Koh Dong-jin recently noted that Bixby hasn't been a resounding success, and that Bixby 2.0 would address the shortcomings of its predecessor. The service group of Chung is now in charge of developing the virtual assistant as well as other services related to Bixby.

Perhaps the latest appointment of a new executive for the division responsible for Bixby will finally make it the powerful assistant it's actually supposed to be.

Samsung's very own digital assistant, Bixby, hasn't exactly been well-received; it faced quite a number of delays and isn't quite up to par to its competition.

Before joining the group, Chung led a mobile platform and solution lab at Samsung Research America located in Silicon Valley from 2015.

Bixby is known for being the competitor of Apple Inc.'s popular Siri virtual assistant. Nonetheless, according to The Korea Herald, Samsung is denying that Chung replaced Rhee, claiming that Rhee is still part of the development of Bixby digital assistant. Samsung even launched an update that can disable and turn off the dedicated button of its digital assistant. The issue is believed to be the company's language barriers and lack of necessary data between Samsung's Korean and United States headquarters. Bixby 2.0 will include improvements like support for expanded third-party services and products beyond smartphones.

According to reports, the South Korean smartphone and electronics products manufacturer will unveil the new version of the Bixby digital assistant during the company's developer conference that will be held in San Francisco on October 18. Samsung phones like the Galaxy S8 that support Bixby will be able to take pictures, identify objects, and provide context to images using Bixby.

Bixby arrived with the Galaxy S8 handsets, but wasn't complete upon the model's launch for many users.

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