Published: Fri, October 13, 2017
Science | By Hubert Green

Target Goes National With Google Voice-Activated Shopping

Target Goes National With Google Voice-Activated Shopping

One of the core functions of the Echo is its ability to easily order and reorder products, so for the Google Home to be an equal competitor, it needs to be able to offer that same ability.

After testing out Google's delivery service in New York City and California, the big-box retailer on Thursday said it's now expanded nationwide on the Google Express website and app and on the Google Home smart speaker via voice shopping. Users can both order and reorder items from the retailer, and Target also offers free two-day shipping if the order total is $35 or more. The company has integrated it into Google Home so you can place a simple order for things like candy or household goods using just your voice. "What's even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products".

Target, looking to keep pace with Wal-Mart Stores and Amazon.com, is expanding its pact with Google's shopping service to the entire USA and will soon add voice-activated smartphone purchases.

Will you use Google Assistant to shop on your smartphone via Google Express?

Target will further deepen its partnership with Google in 2018, as Target plans to make the Target REDcard debit or credit card available as an option for Google Express shoppers.

Beginning in 2018, guests will have the option to pick up their orders in a Target store, where orders are ready in just two hours.

Target customers will also be able to opt in to receive personalized recommendations and a quick re-order experience based on past Target purchases: so if you want more LaCroix sparkling water or Archer Farms trail mix, your Google Assistant will already know which size and variety you bought from Target last time.

"That literally means you can lay on the couch, close your eyes and list out loud the Target items on your shopping list...and then Google and Target will take it from there", the company said in a blog post announcing the news, hopefully not encouraging potato types.

To learn more, read this blogpost on Target's A Bullseye View.

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