Published: Sat, October 14, 2017
Hi-Tech | By Ellis Neal

IGN acquires Humble Bundle

It's unclear for now where Humble Bundle will go in the near future, or if IGN's ownership over Humble Bundle will impact reporting from the media company.

"The Humble Bundle our audience knows and love will continue to operate independently from IGN, with our current awesome team", co-founder John Graham said in an email. A press release about the deal has stated that Humble Bundle will continue to operate as an independent entity, with no significant changes to the business model or staff. IGN intends to give it some degree of support in continuing to grow the company and charity work.

Humble Bundle started in 2010, its first bundle (the Humble Indie Bundle) comprising World of Goo, Gish, Aquaria, and several other notable indie games, for which users could pay anything from a nickel to well over retail price. We will raise even more money for charity.

The charitable video game storefront Humble Bundle was acquired today by gaming giant IGN.

"If it's not broken, don't fix it", said Galbraith.

"If it's not broken, don't fix it", said Galbraith, who explained that IGN started looking to make a deal like this almost a year ago. Humble Bundle co-founder and CEO Jeffrey Rosen added in the company's post that "I can't think of a better partner than IGN to help Humble Bundle continue our quest", emphasizing that "even bigger things lie ahead, and we think IGN is the ideal partner to help get us there". "We don't want to disrupt anything we're doing right already". With IGN backing it, Humble Bundle will be looking to branch out into game publishing as well. There is also the question of a conflict of interest with IGN's editorial arm and games published by Humble Bundle. What will happen to Humble Bundle remains to be seen but there's usually always changes when there's an acquisition.

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