Published: Sat, October 21, 2017
Business | By Max Garcia

Burger King takes on bullying in new ad

Burger King takes on bullying in new ad

Essentially, Burger King hired a group of child actors and placed them inside one of their restaurants to see how many people would intervene if they saw a child being bullied by someone clearly older than them.

October is National Bullying Prevention Month, and Miami-based fast food chain Burger King is highlighting the problem in a unique way.

To the real customers, it looked like a real incident, but few people spoke up.

At first, the video seems like a bad joke, making light of a high school junior being bullied vs. a Whopper Junior sandwich taking a punch to the gut.

In the almost three-minute produced in-store video, the QSR attempts to make an analogy between an in-store display of bullying among a group of high school boys and the "bullying" (more accurately, employee's mangling) of a burger before it is served in the same restaurant's kitchen. The ad was filmed with secret cameras at a Los Angeles-area Burger King. "Bullying is the exact opposite of that", the company said.

The chain says the point of the video is to show that "no Jr. should be bullied". "Had you seen me bullying this burger, would have stood up and said something?"

Only 12 percent of customers reported bullying of the teen while 95 percent of the customers reported their bulled burgers. "Our partnership with the BURGER KING® brand is an example of how brands can bring positive awareness to important issues".

Like this: