Published: Sat, October 21, 2017
Business | By Max Garcia

Nike's new National Basketball Association jerseys haven't exactly been a ripping success

Nike's new National Basketball Association jerseys haven't exactly been a ripping success

The jersey was torn after Celtics guard Jaylen Brown grabbed at James' jersey while guarding him during the Cavaliers' 102-99 win.

Late in Tuesday's season-opening game between Cleveland and Boston, the jersey of Cavaliers star LeBron James, Nike's highest-paid active National Basketball Association player, tore down the middle after being grabbed by Celtics guard Jaylen Brown.

Nike has not commented, but ESPN reports that brand officials spent an entire day investigating the wardrobe malfunction. And Tuesday's Cavs-Celtics game marked the regular-season debut of these uniforms.

In the preseason opener on October 1, Los Angeles Lakers guard Tyler Ennis had his jersey ripped, with the 0 in his No. 10 uniform left hanging.

Rovell notes Nike isn't exclusively responsible for the production of these jerseys. It is then on the individual teams to find a vendor to custom-stitch names and numbers on the uniforms. While the brand had plenty on display in terms of footwear, with top-tier signature models from Nike athletes Kyrie Irving and LeBron James dominating sneaker discussions, its new jerseys didn't fare as well.

This season hasn't represented a full unveiling for these jerseys.

James is signed to what's believed to be an approximately $1 billion lifetime contract with Nike.

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