Published: Mon, November 13, 2017
Science | By Hubert Green

Competition coming for Uber as Lyft expands to Toronto

Competition coming for Uber as Lyft expands to Toronto

Lyft will face competition in Toronto, as Uber already has a presence, and has been operating in the city for five years now.

Ride-sharing service Lyft said Monday it is planning to launch in Toronto in December in its first foray outside of the U.S. The company and Uber rival announced the news in a blog posting.

Last year, city council voted in favour of a package of regulations that effectively legalized ridesharing services in Toronto. The company only began its driver outreach today.

Last year, Toronto approved rules that would allow ride-hailing services to operate, after earlier clashes between Uber, regulators and traditional taxis.

This is a significant expansion not just for Canadians and residents of Toronto, however; Lyft moving into a market outside the USA signals it might now be ready for more ambitious worldwide growth.

The company did not say exactly when the service would be available in the city, but says it will be "around to help ring in the holidays".

Lyft was founded in 2012, and gained recognition using fuzzy, pink moustaches that decorated drivers' cars. although it has since abandoned that branding.

Lyft raised $1 billion in October, in a financing round led by CapitalG, the growth investment fund of Alphabet Inc and had in September hired an initial public offering advisory firm. It has partnerships with Ford and General Motors, as well as global ride-hailing apps, such as India's Ola.

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