Published: Tue, November 21, 2017
Culture | By Stewart Greene

Taylor Swift's 'Reputation' Is 2017's Top Album With Platinum Week

Nielsen Music and Billboard report that the album sold more than 1.22 million units in its first week.

In one week, Reputation already has passed 2017's prior best-selling album, Divide by her friend Ed Sheeran, which has sold 931,000 through November 16.

Swift's "Reputation", became the best-selling US album this year and by far exceeded the cumulative 863,000 in albums sales accrued by numbers 2 through 200 on the Billboard charts for the week ending November 16, according to figures from Nielsen Music. Swift's previous album, 1989, also debuted at the number one when it was released back in 2014.

How big was Reputation in its first week?

It was one of the most anticipated pop records of the year, and Taylor Swift's Reputation has proved another commercial juggernaut for the singer. That means Taylor now is the only artist in Nielsen Music history with four million-selling weeks.

The album's 1.216 million sales start is the largest week for any album since the week ending November 26, 2015, when Adele's 25 debuted with a Nielsen Music-era one-week record of 3.378 million copies. Adele also initially kept "25" from streaming services. Sam Smith's The Thrill of It All slips to a distant number two in its second week with 66,000 albums sold, while Chris Brown's Heartbreak on a Full Moon stays put at three. Reputation's digital sales figure is particularly noteworthy, considering the digital version of the album was sold exclusively through the iTunes Store and Swift's official website during its first week.

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