Published: Fri, November 24, 2017
Hi-Tech | By Ellis Neal

Black Friday sales begin Thursday night

Black Friday sales begin Thursday night

Today, Google has launched its Play Store Black Friday sale where you can find steep discounts on games, movies, books, comics, and more.

Google's newest pair of Pixel smartphones have been hit with issues since their launch, but one of the weirder ones was the bootloader unlock option being disabled on some unlocked Pixel 2 units. Amazon is going into the holiday season with its largest ever store presence, and plans to offer deals online every day from Thanksgiving to Cyber Monday. It reopens at 6 a.m. on Black Friday, when it will remain open until 10 p.m., and will be open for extended hours from 9 10 p.m. Saturday.

Deal Tomato have revealed the best Google Pixel smartphone and Pixelbook Chromebook deals available for Black Friday and Cyber Monday 2017. With an annual growth rate close to 5%, total consumer spending throughout the 2016 holiday sale period reached more than $650 billion in 2016 - based on data from the National Retail Federation Survey.

Many will also provide free shipping to customers who shop online.

Black Friday falls on the day after Thanksgiving, which is November 24 this year, but some retailers are set to begin their Black Friday hours much earlier.

Sales are ubiquitous on Black Friday, and this year will be no different. As holiday shopping gets underway in earnest, he said, "people will come with a goal and a plan".

Major retailers such as Walmart, Target, Best Buy and Kohl's have special Thanksgiving/Black Friday sales.

"There's still a big push for in-store sales on Thanksgiving Day, but it does seem Black Friday sales have really moved online", Vincent said. However, 51 percent said they would seek out sales on Cyber Monday.

While shoppers will be seeking out everything from major electronics to stocking stuffers, AAA found two items to be especially popular among survey respondents - apparel and gift cards.

Kohls and JCPenney were almost tied at the top the list, with average discounts of 66.32 percent off and 66.30 percent off respectively. However, shoppers are now choosing to research and make their purchases from the comfort of their home.

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