Published: Thu, December 07, 2017
Hi-Tech | By Ellis Neal

Instagram's Distinct Messaging App Could be A victor

Instagram's Distinct Messaging App Could be A victor

And if anyone should know how to create a massively popular messaging app, it is Facebook, Instagram's parent company, and owner of both Facebook Messenger and WhatsApp.

"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Hemal Shah, an Instagram product manager, said in a statement.

Instagram-The photo sharing application is working on a derivative messaging application called Direct, which would eventually be removing the built-in direct message facility within the main application.

"Direct has grown within Instagram over the past four years, but we can make it even better if it stands on its own".

Direct is now available for download as part of a test for Android and iOS in Chile, Israel, Italy, Portugal, Turkey, and Uruguay, and the reason for this move is to get more people using Instagram's direct messaging service while letting the core Instagram app be a place to share your photos and videos with the entire world.

It's unclear at this time whether Facebook plans to launch the Direct app globally. And you don't have to send photos; you can also just send your a message through the app. When you open Direct, it goes straight to the camera - perhaps in an effort to condition you into creating and sharing content. When installed, the inbox from the core Instagram app disappears and is replaced by the new standalone app. As The Verge reports, the rollout today is just a test, launching in only six countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay.

"Camera-first", huh? That sure sounds a lot like Snapchat.

The Direct app's inbox can be accessed by swiping to the right, while the profile section can be accessed by swiping to the left. When that happens, users can keep swiping right to open the main Instagram app.

Remember how upset people were when Facebook started requiring everyone to install the separate Messenger app?

This is similar to how Facebook stripped out the messaging aspect of its core app and introduced Messenger as its IM platform.

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