Published: Thu, December 07, 2017
Culture | By Stewart Greene

Movie theater chain in Olympia launches discount ticket club

In August, it slashed the rates on its subscription-based model for movie tickets, down from as high as $50 a month to a flat rate of $9.95.

Now Cinemark, one of the country's largest theater chains, has rolled out its own competing service, CNN Money reports.

Cinemark owns almost 350 theaters in the USA, including 15 in Utah. Well now you can get discounted movies at Cinemark theaters for just $8.99 a month.

Cinemark Movie Club costs $8.99 per month and includes a single ticket to a 2-D film shown at any time of day at all area Rave theaters, as well as waived online fees.

According to The Verge, Cinemark's plan offers certain advantages, like the ability to buy tickets at the theaters and not beforehand, like MoviePass requires. Instead, the Movie Club has subscribers pay a monthly fee of $8.99 and in return customers can see one regular 2D movie a month (with additional tickets costing $8.99) and receive a 20 percent discount at the concession stand.

If customers don't use their ticket in a given month, it rolls over and doesn't expire as long as the membership is active.

In comments to the Los Angeles Times, Zoradi noted there were some differences in the two models-specifically, that its Movie Club would encourage people who don't go to the theater very often to increase their number of visits in a given year.

Cinemark's less dramatic savings may make it more sustainable. That's a big cash expenditure for a business with limited paths to profitability: it can convince theater chains to participate and give them a big discount (Dallas-based Studio Movie Grill is one of the few theaters that sells tickets directly through MoviePass), it can rely on having enough inactive subscribers to subsidize the heavy users, and it can sell user data to interested companies.

"We are thrilled to launch our proprietary movie membership program that is completely consumer research-driven", Cinemark CEO Mark Zoradi said in a press release.

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