Published: Fri, December 15, 2017
Hi-Tech | By Ellis Neal

Redbox Launches On Demand Service

Redbox Launches On Demand Service

Redbox on Demand has officially launched in beta mode, offering online movie and TV show rentals and purchases. Customers can rent movies and television shows from $1.99 to $3.99 and purchase digital copies for $9.99. "Redbox provides our customers with choice - the value they want and expect from our kiosks, the instant gratification of On Demand rentals and purchases, and the availability of new-release content, all without monthly subscription fees".

The company said more than 35 million customers have downloaded the app and according to a recent Omnibus survey, almost half (48 percent) of all Americans find out what's new in home entertainment from Redbox.

Of course the reason behind Disney films not being part of the Redbox digital catalog is the fact that the Mouse House is gearing up for their own streaming service that will go live in 2019.

Even absent a deal with Disney, Redbox On Demand should have more staying power than Redbox's last attempt to push into the streaming biz.

Instead of going up against subscription streaming services like Amazon Prime Video, Hulu and Netflix-all with substantial on-demand libraries-Redbox on Demand will be competing with other transactional VOD services like Apple iTunes, Google Play, Amazon Video and Vudu. It's launching as an integrated part of the main Redbox app, which has been downloaded more than 35 million times.

The service is available through apps for Android and iOS devices, Chromecast and Roku media players, and Smart TVs from LG and Samsung. Leave us a comment and let us know what you think of the new Redbox On Demand. The company maintains more than 90 million consumer-marketing "touch points" in the U.S.

"We have a powerful ability to connect with and transact with consumers", Smith said. Smith believes Redbox On Demand can help drive up revenue for itself and its studio partners.

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