Published: Sun, December 17, 2017
World | By Paul Elliott

Chevrolet unveils 2019 Silverado pickup -- and it's all about steel

Chevrolet unveils 2019 Silverado pickup -- and it's all about steel

The Silverado is Chevy's first all-new product since Ford rocked the truck world at the 2014 show with its aluminum-skin F-150.

The pickup, which debuted in an all-new off-road LT Trailboss trim, is more likely than ever to appeal to GM truck buyers, since its design reflects the feedback gathered from more than 7,000 people-that represents the largest market research program the Chevrolet's ever conducted.

The three pictures of the Silverado show off the LT Trailboss trim, one of eight 2019 Silverado models.

We still don't know much about the truck, other than how it looks, since the company is saving that information for the 2018 North American International Auto Show in Detroit in a few weeks.

The current Silverado is GM's best selling vehicle in North America, with sales of more than 500,000 vehicles previous year. Ford's diet plan brought the F-150 more in line with the relatively lightweight steel Chevy. The truck is expected to have 6.2 liter V8 power.

Celebrating 100 years of truck heritage, Chevrolet today unveiled its new 2019 Silverado at Texas Motor Speedway. At the culmination of the Chevy Trucks Centennial Celebration event, which featured NASCAR legend Dale Earnhardt Jr. and his 1988 S-10 along with 100 Chevy trucks of all ages and types spelling out a giant "100" in the infield, the sound of a heavy lift helicopter filled the speedway. Its taillights echo the headlights by cutting slightly into the rear fenders. Also, the Silverado's side mirrors have migrated from the A-pillars to the door, a position that should help with visibility and aerodynamics. The tailgate gets a fresh look with "Chevrolet" stamped across it.

Silverado is General Motors' best-selling model and routinely the second best-selling vehicle in the United States. Thanks to these changes, the truck promises to be lighter and more rigid than its predecessor. The Silverado sold more than 570,000 light-duty pickups in 2016 - and almost 800,000 when combined with its cousin, GMC Sierra. But the automaker did not offer many details about the truck's construction.

The trucks are key profit-drivers for both companies as they pour capital into a new era of electric and autonomous cars.

Automotive News reports that GM is planning on carbon fiber beds in the near future, although the Detroit automaker has not released anything officially. Saturdays on 910 AM Superstation.

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