Published: Fri, January 12, 2018
Science | By Hubert Green

Alexa vs. Google's Assistant: Showdown at CES 2018

Alexa vs. Google's Assistant: Showdown at CES 2018

While on the road with a connection to the Internet, Alexa can provide directions, the news, access audio books, adjust smart home settings or a number of other voice-command tasks.

LG is not entirely straightforward about the technical specifications of the WK9 either, merely listing on the Korean company's official United States website support for proprietary ThinQ Artificial Intelligence capabilities, "premium class sound" tuned by Meridian Audio, the 8-inch size of the product's touch screen display, and both built-in Google Assistant and Chromecast functionality. Combined, the two companies own 92 percent of the smart speaker market globally, according to United Kingdom -based consulting firm Strategy Analytics.

LG collaborators include Google and Alexa creator Amazon, according to the South Korea-based consumer electronics titan. The technology will be introduced in four new display devices this year, including JBL, Lenovo, LG and Sony.

At CES 2017, LG invited Amazon on stage at its press conference in order to showcase Alexa inside a variety of devices but this year, the honour of an appearance fell to Google. Google also announced a new platform that will see companies including Sony Corp (ADR) (NYSE:SNE) release Google Assistant speakers with built-in displays - a product clearly created to take on the Amazon Echo Show.

Amazon's technology will be offered in certain Toyota and Lexus vehicles equipped with special infotainment software beginning in 2018 and expanding into more models in 2019. The company plastered the "Hey Google" command to launch its digital assistant all over Las Vegas. The CES announcement about Toyota is just the latest sign of Alexa's growing reach.

"Google has many more languages.so moving forward there are question marks about how long Amazon can sustain the growth".

And of course, the data that a large audience would churn out while interacting via voice day by day is what both of these giant companies really want.

Google claims that you can now perform more than a million actions with Google Assistant. In fact, Alexa is even starting to encroach on Cortana's turf by making its way onto some PCs.

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