Published: Fri, January 12, 2018
Culture | By Stewart Greene

Mother of H&M model sees no issue with controversial, 'racist' ad

Mother of H&M model sees no issue with controversial, 'racist' ad

Terry Mango, the mother of five-year-old model Liam, called on those who criticized H&M and herself over the ad to "get over it" and "stop crying wolf".

Now as the mother of this young boy, Ms. Mango has the right to decide what she feels about the issue, and no one has been trying to say anything negative about the young boy.

In a series of Facebook posts, Mango urged critics - including high profile musicians and sports stars - to "get over it" and to "stop crying wolf".

Mango continued, "If I bought that jumper and put it on him and posted it on my pages, would that make me racist?". "Since H&M is based out of Sweden, I know the Swedish aren't as touchy about these subjects, but that is bad, maybe they should have switched the hoodies".

Yet, whilst there are big names up in arms against H&M this week, Twitter users are divided on the subject; with some declaring that those viewing the photo as racist are the ones associating the black child with the monkey imagery, not the actual use of the model by H&M themselves.

Comparing black people to monkeys is something that has a long and painful history, regardless of anyone's personal opinion.

A number of celebrities took a stand against H&M following the ad, with hip hop star the Weeknd severing ties with the clothing giant.

"H&M got us all wrong!" I really don't understand but not [because I'm] choosing not to but because it's not my way of thinking.

When further probed, Mango added that "I've been to all photo shoots and this was no an exception, everyone is entitled to their opinion about this".

"I think they overlooked it". This even after the Swedish retailer removed the image from its United Kingdom and U.S. websites and issued an apology.

National Basketball Association star LeBron James, rapper Diddy and other artists have also responded with outrage to the image. I certainly wouldn't want to be working in the H&M PR department right now.

Taking to Instagram, the rapper explained while he was initially excited about his new partnership with the H&M clothing line, that quickly changed once he saw the aforementioned advertisement that stirred quite the controversy. "It's important to us to provide them with any support needed".

The company pledged to "look into our internal routines to avoid such situations in the future".

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