Published: Sat, January 13, 2018
Hi-Tech | By Ellis Neal

CES 2018: Google challenges Amazon with smart home offering

CES 2018: Google challenges Amazon with smart home offering

While it may quote 400 million devices with Assistant access, most are Android smartphones rather than the smart speakers or other devices that we've seen Alexa proliferate on. The kit will be coming later this year and, while it's not flawless, it's a big step forward in the industry. There, they're split into activities, such as Arts & Lifestyle, Travel & Transportation, Productivity, and Games & Fun. Google is looking to nab more of that real estate as well.

Last year's Echo Show turned a lot of heads, which offered a bit of an interface to the otherwise faceless Alexa platform that Amazon has built. The redesigned Google Store is part of the company's "revamped" consumer push to take down Amazon's assistant.

HiSense also wasn't the only company to announce new TVs either.

But it's not just about the devices Google is making.

"That is correct. When Google Home detects that you've said "OK, Google" or 'Hey Google", the LEDs on top of the device light up to tell you that recording is happening", A Google representative said, "Google Home records what you say and sends that recording (including the few-second hotword recording) to Google in order to fulfill your request". "[The firm] has proven that there is a logical use case for a hands-free assistant in the smart home". While the intention for attaching a screen to an Echo might have been for the goal of something else entirely, Google thinks they can do one better than Amazon did, with their own Smart Displays running Google Assistant.

So what does the Smart Display actually do?

It will be interesting to see how Amazon responds to Google's aggressive moves at CES.

At CES 2018 a variety of products that feature Google Assistant integration have been shown off, but Amazon and Alexa are still a threat significant threat to the Mountain View, California-based tech giant's plans to expand into the voice-activated assistant space.

Erickson doesn't believe that the smart assistant race is a zero-sum game. Considering that Amazon is now leading in the category of smart home appliances, Google has taken drastic measures to prevent Alexa from moving forward. If you have changed your default marketplace while using an Alexa-enabled product, you will need to perform this step for each marketplace to delete all voice recordings associated with your account. The new Family Hub refrigerators also sport AKG-branded speakers, offering deep bass and rich mid-range audio, which is certainly a big boost for Samsung Bixby.

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