Published: Sat, January 13, 2018
Culture | By Stewart Greene

NBC Sports Team Talks Super Bowl National Anthem Protests, NFL Attendance

NBC Sports Team Talks Super Bowl National Anthem Protests, NFL Attendance

If the Steelers make the Super Bowl, the "This Is Us" promos write themselves.

Gaudelli said the broadcasting team of Al Michaels and Cris Collinsworth would probably identify the players, explain the backstory of the polarizing protests "and then get on with the game". Each is priced at $5 million; the network expects a total of $500 million in revenue from the sales.

Organizers of Super Bowl 2018 protest announce plans for march at January 11 protest. The event last year, which was broadcast by 21st Century Fox, drew 111.3 million viewers, slightly down from the 111.9 million a year earlier.

The audience level for the Super Bowl has always towered over the rest of television, delivering 106 million viewers or more since 2010.

Ultimately, one way or another, we do think that the big game is meant mostly to be about fun, crazy, and getting everyone together in order to watch a lot of television.

The game's massive number stands out even more as overall ratings for live TV viewing steadily declines as more people watch scripted shows through online and on-demand platforms.

Ad Age is bringing you breaking news, analysis and first looks at the high-stakes big-game commercials, sourced from our reporting and elsewhere, in our Super Bowl Alerts newsletter.

"Most of the seats in most of the stadiums have been sold, but you go to Atlanta, where they just opened up a new stadium".

Showing kneeling players could cost NBC.

For the Super Bowl, on February 4, NBC expects to score a single-day revenue record for any media company, he said.

Advertisers have not expressed any concern about ratings around the Super Bowl, Lovinger said. But the viewers watching NBC's telecasts on streaming devices will be figured into advertising deals as well, as the network has seen rapid growth of online viewing in recent Olympics.

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