Published: Sat, January 13, 2018
World | By Paul Elliott

Police report several protests at H&M stores in Gauteng

Police report several protests at H&M stores in Gauteng

The site reports that police eventually had to intervene, firing off rubber bullets to make the protesters scatter.

Protesters were wearing red and dancing and singing outside department stores.

He was then joined by another activist in a white t-shirt and the pair continued to trash the clothes.

He posted images of the carnage on Twitter along with the caption: "The time of apologies for racism are over; there must be consequences to anti-black racism, period!" We have temporarily closed our stores in South Africa. Others pointed out that the mess and chaos caused would also be left to black workers to clean up.

Swedish multinational clothing-retail company H&M would have to "invest in building bridges" after its blunder involving a racially offensive hoodie‚ says inter-cultural communication expert Jette Kristiansen.

The advert featured child model Liam Mango.

However, a woman claiming to be the young boy's mother slammed ad critics on social media.

Manchester United striker Romelu Lukaku has also hit out at the advert, modifying the slogan to read "Black Is Beautiful".

The campaign group Models Of Diversity, which pushes for more diversification across the industry, said H&M should be "ashamed". People have called the image racist and inappropriate.

"The safety and security of our customers, staff, and tenants is of utmost importance and the affected area has been secured by the South African Police Service (SAPS)". Some held signs that said "H&M say "hello" to coolest monkeys" and "away with H&M racist tendencies".

"We have taken down the image and we have removed the garment", the statement said.

"We are deeply sorry that the picture was taken, and we also regret the actual print."

H&M South Africa did not respond to a request for comment, but its local website carried an apology for the advertisement.

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