Published: Thu, January 18, 2018
Hi-Tech | By Ellis Neal

Faster websites will soon get priority on Google Search results on mobile

Faster websites will soon get priority on Google Search results on mobile

Slow websites are lame, and Google knows it. Starting in July 2018, Google will use a page's speed in the ranking algorithm for mobile searches.

Advertisers and agencies have six months to optimise digital assets for mobile-based search, with existing issues identified by the updated PageSpeed Insights tool. Prior to the move, speed as a factor in search ranking was only a signal focused on Google's desktop searches. That is, unless the page is so relevant that not including it in the results would be a disservice to the user, Google said in a blog post today. Developers already have tools at their disposal to test their sites to make sure they won't be penalized.

As important as speed will become, Google says it can be superseded by query intent.

This is completely algorithmic.

The same standard is applied to all pages, regardless of the technology used to build the page.

Instead, it's about the page performance in general, with the goal of offering mobile users a better overall experience when searching via mobile. While we can't comment on the types of data, we encourage developers to think broadly how about performance affects a user's experience of their page and to consider a variety of user experience metrics when improving their site. Though Google hasn't provided an update on what percentage of its searches are mobile, some third-party reports placed this number near 60 percent past year.

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