Published: Thu, January 18, 2018
Sports | By Nelson Rowe

GoDaddy to back Patrick's Daytona, Indy entries

GoDaddy to back Patrick's Daytona, Indy entries

GoDaddy will return to be Danica Patrick's sponsor for the Daytona 500 and Indianapolis 500, the company announced Thursday. The effort has been called the "Danica Double". GoDaddy is supporting Danica's life-after-racing by powering the online presence for her business endeavors related to health, apparel and wine - all of which are enriched with her brand and GoDaddy's savvy in helping people turn their business dreams into reality.

The GoDaddy of today is quite a bit different from the company that sponsored Patrick.

Patrick then responded to questions if there would be a GoDaddy commercial in this year's Super Bowl.

"This is definitely the way I want to finish my racing career - at these two iconic races, backed by my iconic, long-time sponsor", said Patrick. "As we move forward getting into where I'll be racing, some of those things have come full circle, so that kind of goes back to letting the universe take care of things and letting it happen".

Danica Dan boyd
Danica Patrick Reunites With Former Sponsor GoDaddy To Run 'Danica Double'

"Our brands have always been powerful together, and I think it's awesome to have them at my side when I go "all in" with my business after racing". Patrick has slowly, methodically reshaped her image, first into an Instagram model and is now a full-blown healthy lifestyle guru. Chip Ganassi Racing and Team Penske, organizations that could have given her a seat in both races, have already essentially declared themselves out of the running, as has Roush Fenway Racing, sparing her a potentially awkward reunion with former beau Ricky Stenhouse Jr. By the 2017 season, the writing wasn't just on the wall, it was carved in stone, and she and Stewart-Haas Racing parted ways. She became the first female to win a pole in NASCAR's premier series when she captured the top spot in the 2013 Daytona, and her best finish in the event is eighth.

Patrick is the only woman to have led laps both in the Daytona 500 (nine) and the Indy 500 (29) - two of the world's most renowned races.

"You could say, "we're getting the band back together", said Chief Marketing Officer Barb Rechterman".

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