Published: Sat, January 20, 2018
Hi-Tech | By Ellis Neal

Facebook's big newsfeed rethink: 5 key lessons for brands

Facebook's big newsfeed rethink: 5 key lessons for brands

This comes after putting loads of effort into building up Facebook as the place where people get their news. It means you might not see as much local news, sports or breaking news from the Standard-Examiner in your Facebook feed unless you spend time searching for it.

Facebook's upcoming News Feed change isn't that same split feed, but the goal of promoting more posts from friends and fewer posts from publishers and businesses could have similar consequences, The New York Times suggests.

Facebook is also using today's news to refine last week's roll-out: Zuckerberg says the previously announced changes will reduce the amount of news stories people see in their feed to 4 percent, down from 5 percent. The company fired editors who curated what content users saw shortly after the practice was exposed.

"There's too much sensationalism, misinformation and polarization in the world today", Zuckerberg wrote.

But that was before Facebook faced the wrath of users and U.S. lawmakers for spreading fake news and potentially manipulating the 2016 presidential election.

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Inc. All rights reserved. This material may not be published broadcast rewritten or redistributed

"We surveyed a diverse and representative sample of people using Facebook across the United States to gauge their familiarity with, and trust in, various different sources of news". From my conversations with leaders in Congress, I believe they want to fix this, but we need to keep the pressure on so they know we'll hold them accountable.

But there are already concerns that this could prioritise partisan sources of information.

"For the first change in the USA next week, publications deemed trustworthy by people using Facebook may see an increase in their distribution".

It's a reminder that despite Facebook's announcement last week that it is going to distribute less news to its users, it is still going to distribute plenty of news, given its enormous power and weight. "Publications that do not score highly as trusted by the community may see a decrease", the blog post reads. And not so good if you're a new publisher trying to make your way in a media universe dominated by two giant digital companies.

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