Published: Sat, January 20, 2018
Health | By Jay Jacobs

Keepin' It Reel: "Star Wars: The Last Jedi"

Keepin' It Reel:

This is not the first dip - after a disappointing start to the new era of Star Wars in 2015, when sales did not live up to expectations, sales dropped in 2016, before dropping further previous year. Dubbed the "De-Feminized" or "chauvinist" cut, it's a silly, sexist spin on Rian Johnson's sequel, and the director has already taken to Twitter to poke fun at what is, essentially, an incoherent fan flick created to appease those who felt The Last Jedi was a "feminist vehicle". Despite J.J. Abrams having quite the reputation and filmography, Rian Johnson is essentially only known for his 2012 science fiction film "Looper" and his 2005 indie film "Brick", which gained traction primarily through festivals and a limited release.

An analyst for BMO Capital Markets is blaming the decline on Star Wars "burnout" or "movie fatigue", and blame is even aimed at kids now watching YouTube, Netflix and social media for entertainment.

In his eyes, it is through Luke that the movie tells the story of "one of the most universal truths of human experience - getting older". "That to me seems much more interesting", said Johnson. "Re-meeting our beloved protagonist decades after we last saw him, only to learn that the passing years have changed some of his most fundamental qualities, I'll admit, it's nearly hard to see".

By this point, we pretty much know what to expect when it comes to a "Star Wars" film, as well as any sequel in general. We only see them briefly in Rey's Force-back vision, accompanying Kylo Ren's slaughter of an unknown clan. But perhaps the standout member of the film is Mark Hamill returning as Luke Skywalker, delivering one of the best performances of the year.

Rian Johnson's Star Wars: The Last Jedi, the highest-grossing movie of 2017 in the United States, was recently pulled from Chinese theaters due to its catastrophic second-weekend drop of 92% at box office.

Now, toymakers' big bets on movie tie-ins look downright bleak.

In Lucasfilm's Star Wars: The Last Jedi, the Skywalker saga continues as the heroes of The Force Awakens join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.

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