Published: Sat, January 20, 2018
Hi-Tech | By Ellis Neal

Twitch inks deal to broadcast exclusive content from top Disney YouTubers

Twitch inks deal to broadcast exclusive content from top Disney YouTubers

Some of the new exclusivecontent has already debuted on Twitch as part of the announcement. Twitch says to "think of it like opening night for a movie". Sometime today, broadcasters will be able to use those tools to create shareable landing pages and countdown videos (trailers!) to drum up interest for their latest upload's premiere.

This is all an attempt for Twitch to expand beyond its current streaming structure into pre-recorded videos similar to that of its rival, taking the opposite approach than YouTube. Premieres are essentially landing pages for newly uploaded videos.

Twitch has previously been known primarily for hosting and distributing live-streams of video games, although the platform has branched out in recent years to embrace a wider variety of video subjects. While DND's creators together boast tens of millions of subscribers on the site, their appeal will reduce time on YouTube in each respective fandom.

Twitch has set their newly retooled system up so that Premieres and Live streams can not happen at the same time. Are you looking forward to see the stars create new content? The creators include some of the most well-known gaming personalities online including JackSepticEye, LuzuGames, Strawburry17, and Markiplier.

YouTube has seen nearly nothing but criticism these past months due to controversial monetization changes on its site, so Twitch might just convince some YouTubers to jump ship with their new focus on video content. That is, video either entirely pre-recorded, or repurposed and promoted from livestreams. There was no mention of ads running on these videos, but I wouldn't count them out entirely just yet. The tools will also likely make a big splash with commercially produced channels like Geek & Sundry, a Twitch channel owned by Legendary Entertainment that airs and rebroadcasts multiple weekly shows.

While YouTube is trying to protect its advertisers and put a stop to "bad actors" and distasteful content on its site, it's also alienating some small creators who feel stifled and disenfranchised by the new policies. Or do you believe there is no stopping the force that is YouTube?

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