Published: Sat, February 10, 2018
World | By Paul Elliott

Super Bowl had fewest viewers since '09

Super Bowl had fewest viewers since '09

The out-of-home metric for the Super Bowl was calculated based on viewership of the NBC broadcast.

The "out of home" metric for Super Bowl was calculated based exclusively on viewership of the NBC broadcast, which is now seen as having 115.6 million total viewers, up from the 103.4 million reported Monday.

Without factoring in out-of-home viewership, Last weekend's matchup between the Philadelphia Eagles and the New England Patriots averaged 103.4 million viewers, down about 7% from the average 111.3 million that tuned in a year ago for the Super Bowl on Fox. Nielsen gave the game a 47.4 overnight rating, the lowest overnight rating for the Super Bowl since 2011. Ratings for most TV programming is down, as people increasingly cut the cord from cable and follow events on social media.

When adding in viewers watching at Super Bowl parties - as well as all digital viewing - NBC says the big game posted 118.2 million viewers.

Elsewhere on NBC, the Ellen's Game of Games season finale stayed consistent (1.9, 7.7 million). After "This Is Us", "Chicago Med" (1.5, 7.4 million) was up in the demo. That is a far cry from the 9.3 and 27 million viewers the show drew Sunday, but was still plenty good to make it the top-rated show of the night. Meanwhile, Bull (1.1, 10.7 million) has somehow defied all logic and maintained its hit status despite a small dip.

The status quo was also maintained on Fox where Lethal Weapon (1.1, 4.4 million), LA to Vegas (0.8, 2.5 million) and The Mick (0.7, 2 million) held as normal.

No other network approached NBC's dominance among adults 18-49 on Tuesday night, though CBS did top out among total viewers. CBS was No. 2 in the demo with a 1.1 but won over the most viewers with 10.8 million.

Last year's Super Bowl, which saw the Patriots stage a huge comeback to beat the Falcons in overtime, drew an average of 111.3 million viewers to the Fox telecast, placing it fifth on the all-time list.

Still, Super Bowl LII attracted the fewest viewers since 98.7 million watched the Steelers edge the Cardinals in 2009.

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