Published: Mon, February 12, 2018
Culture | By Stewart Greene

Peter Rabbit movie makers apologise to allergy sufferers

Peter Rabbit movie makers apologise to allergy sufferers

The film was released in the USA last week and according to America's Kids With Food Allergies Foundation (KFA), it includes a scene where a character is intentionally attacked with his allergen, which leads to anaphylaxis.

The film, based on the popular children's story by Beatrix Potter, includes a scene in which the protagonist and his long-eared companions pelt the human character of Mr. McGregor with fruit. In the movie, Mr. McGregor is allergic to blackberries.

There's a film version of Peter Rabbit about to hit the cinemas and it's already going down badly with a certain subset of United States audiences, with parents reacting with horror to a sequence where the CG animals torture one of the woodland friends' human accomplices by purposefully triggering his allergy.

Food allergy advocacy groups are calling for a boycott of the new Peter Rabbit movie.

Filming took place in Ambleside and Windermere in April a year ago, with Domhnall Gleeson, Rose Byrne and Sam Neill appearing alongside the voice talents of Daisy Ridley and Margot Robbie.

A viewer advisory post on the Kids With Food Allergies Foundation Facebook page has garnered more than 1,100 likes and been shared almost 1,000 times.

A petition was also started on to get the scene cut from the film, attracting almost 10,000 signatures at the time of writing. During a reaction, patients require the life-saving drug epinephrine and must go to the nearest hospital for follow-up treatment.

"The very real fear and anxiety that people experience during an allergic reaction (often referred to as an impending sense of doom) is a serious matter", the group wrote.

Following this, some Twitter users adopted the hashtag #boycottpeterrabbit.

"We are aware that the reactions about this movie by our community are mixed".

"The segment featured the intentional attack of the McGregor [Gleeson] character with the food he is allergic to - the implication being that the rabbits wanted to kill or harm McGregor with this method". An open letter to the studio talked about recent incidents wherein children died after being bullied with their allergens at school.

The makers of the "Peter Rabbit" movie have been forced to apologise for offending allergy sufferers.

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