Published: Mon, February 12, 2018
Culture | By Stewart Greene

With Fifty Shades Freed, the Franchise Crosses $1 Billion

With Fifty Shades Freed, the Franchise Crosses $1 Billion

The first film in the series, 2015's "Fifty Shades of Grey", brought in a massive 85 million dollars in its opening weekend and grossed more than 166 million dollars in North America and 571 million worldwide in total against a budget of only 40 million dollars.

What'd U go see in theaters this weekend??

Fifty Shades Freed features returning stars Dakota Johnson, Jamie Dornan, Marcia Gay Harden, Eric Johnson, Rita Ora, Luke Grimes, Victor Rasuk, Jennifer Ehle, Eloise Mumford, Max Martini, Callum Keith Rennie, Bruce Altman, and Robinne Lee, alongside newcomers Arielle Kebbel and Brant Daugherty.

"Fifty Shades of Grey" kicked off the trilogy in 2015 with $85 million in opening-weekend ticket sales, an astounding total for an erotic drama, a genre that had always been out of favor at multiplexes.

Fifty Shades Freed enjoyed a very satisfying climax at the box office this weekend with the biggest opener of 2018 so far - totaling $38.8 million to come in at #1 in the North American box office, far ahead of competition from other new releases Peter Rabbit and The 15:17 to Paris!

The Fifty Shades of Grey franchise has now earned $1.089 billion worldwide, and is expected to top out at aruond $1.25 billion. But a newly rejuvenated Sony picked a savvy release date - there are few family films in the market - and backed the film with a marketing campaign that made the 116-year-old Beatrix Potter character feel contemporary and even a smidgen cool, at least to the primary-school set.

And Clint Eastwood's terrorism movie The 15:17 to Paris got terrible reviews by critics, taking in just $12.6 million on the weekend. The biographical drama film was produced and directed by Clint Eastwood.

Fifty Shades of Grey opened to a shocking $85.2 million in 2015, and the sequel, Fifty Shades Darker, brought home a little more than half that with $46.6 million in its first weekend previous year.

"Jumanji: Welcome To The Jungle", last weekend's victor, slips to #4.

Sony's animated adventure comedy film "Peter Rabbit" opened in second place with an estimated 25 million dollars in its first weekend. "'Black Panther' is going to supercharge this marketplace when it opens later this week".

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