Published: Thu, February 15, 2018
Hi-Tech | By Ellis Neal

Facebook to roll out subscription tool on iOS starting next month

Facebook to roll out subscription tool on iOS starting next month

Once a user decides to subscribe, they are directed by Facebook to the publisher's page outside of Instant Articles, permitting the publisher to keep 100% of the revenue. In addition to being a destination for people seeking out news videos, the section will also serve as an opportunity for Facebook to highlight coverage of breaking news events, she said.

In October Facebook launched a new program that would allow publishers to sell subscriptions to their news sites on Facebook-including in the Facebook mobile app. Facebook agreed to the changes. "It's resolved", Facebook executive Campbell Brown told Recode.

"Starting today, we're going to show more stories from news sources in your local town or city", CEO Mark Zuckerberg said in a post on his own Facebook account.

Brown further discussed whether Facebook would attempt to attract news publishers to their platforms saying, "My job is not to go recruit people from news organizations to put their stuff on Facebook".

Brown also said publishers were asking for the paywall meter-the number of articles one can read before having to pay-to be lowered from 10 articles down to five.

Brown had more details to share about another way that Facebook is looking to help publishers make money.

Brown seemed to imply that Facebook would not entertain the idea of paying publishers for their content, something that Rupert Murdoch recently suggested the social network should do, but she later hedged on formally taking a stance, noting, "I would never say never to anything".

Facebook is renovating itself to increase users' "time well spent" there, but the company's head of News Feed said the social network itself is still figuring out what that means. But at the time, that test was to be limited to people viewing those articles through Facebook's Android app and would not include people using its iOS because of an impasse with Apple regarding the iPhone maker's 30 percent tax on apps' subscription revenue.

Brown later acknowledged that changes to News Feed can cause constant fluctuations in publishers' businesses.

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