Published: Mon, March 12, 2018
Science | By Hubert Green

Apple Acquires Digital Magazine Subscription Service Texture

Apple Acquires Digital Magazine Subscription Service Texture

US tech giant Apple is buying magazine aggregating service Texture from a consortium of publishers including Rogers, for an undisclosed sum. There's no word in Apple's press release regarding whether Texture's existing app will shut down or continue running as-is. The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media and KKR, could not be more pleased or excited with this development.

At this point, iOS users can download and subscribe to the Texture app in order to access over 200 of the world's most popular magazines. Enjoy full issues of People, Time, GQ, Glamour, The New Yorker, Bon Appétit, Newsweek, ESPN, National Geographic, InStyle, Allrecipes, Shape, Men's Health, and many other great titles from the most trusted publishers.

While Cue said Apple won't be purchasing Netflix (it could if it wanted: Apple is worth over $910bn and Netflix is $25bn in debt), the tech giant recently hired two executives for its grand TV strategy and now has a team of 40 people both based in the U.S. and overseas. The app works for Android and iOS devices.

"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users", Cue said in a statement announcing the deal. With Texture's existing catalog as a starting base, Apple could also be in the market for additional acquisition targets that would serve to beef up a future News-related service before its launch. Apple's long term plans for the service are not yet known. Cupertino is acquiring the makers of Texture, Next Issue Media, and all of its employees will be joining Apple going forward.

And yet, CNN's Dylan Byers, who interviewed Cue, asked why the NRA has a presence in the App Store and on Apple TV.

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