Published: Tue, March 13, 2018
Culture | By Stewart Greene

American rapper, Craig Mack dies at 46

American rapper, Craig Mack dies at 46

Rapper Craig Mack, who rose to prominence in the early 1990s and helped jumpstart Diddy's Bad Boy Records label with his 1994 hit, "Flava in Ya Ear", died of heart failure at a hospital near his home in SC on Monday, according to the New York Daily News.

The "Flava in Ya Ear" hitmaker died of heart failure at a hospital near his Walterboro, S.C., home according to his longtime producer Alvin Toney. Time for new flava in ya ear.

RIP to kicking mad flava in ya ear.

"Flava In Ya Ear" has come to be considered a hip-hop classic, even appearing in a recent auto ad as motivational music, and Mack himself has become an icon of the early "90s heyday of Bad Boy Records" initial breakout years. In the Summer of 1994, those words were inescapable in cars, in clubs, on radio and on TV.

Our thoughts are with Craig's loved ones during this time.

He was one of few Bad Boy Records artists who did not join the huge reunion tour a couple years ago.

Craig was part of Puff Daddy's Bad Boy Entertainment and was behind The Notorious B.I.G's breakout performance on his single Flava in Ya Ear. He released albums Project: Funk da World, Operation: Get Down, and The Mack World Sessions.

In 2017, a documentary titled Crazy Like That Glue: The Craig Mack Story was released, which shed new light into Mack's split from Bad Boy.

Hailing from Brentwood, Long Island, he cut his first single while still a teenager, under the name MC EZ. While the subject matter was completely different from his material of the past, the song showed Mack still maintained his distinctive flow.

Many of those in the hip-hop community are mourning Mack's death by taking to social media on Tuesday. Toney told the Daily News he met with Mack as recently as last week.

Like this: