Published: Wed, March 14, 2018
Science | By Hubert Green

Google to ban cryptocurrency and ICO ads

Google to ban cryptocurrency and ICO ads

The spread of such activity has led platforms and networks to question the value of allowing cryptocurrency-related advertising and to clamp down on the same. Last year, the web giant and Facebook collectively took roughly two-thirds of United States digital ad revenues.

Google, the largest provider of digital advertising on the internet, announced, on Tuesday, that the firm plans to alter its advertising policy for certain financial services, including bitcoin.

Along with its accelerated push against misleading content, Google pulled 79 million advertisements past year that lured clickers to websites with malware. And, we removed 66 million "trick-to-click" ads as well as 48 million ads that were attempting to get users to install unwanted software.

In 2017 Google took down more than 3.2 billion ads, removed 320,000 supposedly bad publishers from its ad network and blocked almost 90,000 websites and 700,000 mobile apps for policy violations.

Last year, we removed 320,000 publishers from our ad network for violating our publisher policies, and blacklisted almost 90,000 websites and 700,000 mobile apps. Meanwhile, the updated policy of Google for crypto and ICO ads will be effectively implemented from June 2018.

The restriction will apply to Google's search platform, YouTube and third-party websites where Google sells advertising space through AdSense.

Google (goog) will ban online advertisements promoting cryptocurrencies and initial coin offerings starting in June, part of a broader crackdown on the marketing of a new breed of high-risk financial products.

Stansfield revealed that many website owners used the firm's advertising platforms, like AdSense, to run Google ads on their sites and content and make money.She said Google paid $12.6 billion back to the publishing partners in its ad network past year. ICOs have been very popular recently, and many start-ups raised money by this new method.

And it's working! In 2017, Google noticed that this specific type of scam steadily declined on their networks as the year progressed: In a single month in 2016, they reviewed more than 1,200 sites for potentially violating their new misrepresentative content policy and terminated 200 publishers.

Google also managed to block more than 12,000 websites for "scraping", or duplicating and copying content from other sites, last year.

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