Published: Wed, March 14, 2018
Science | By Hubert Green

Grocery wars: After trial in Tampa, Walmart begins nationwide grocery delivery

Grocery wars: After trial in Tampa, Walmart begins nationwide grocery delivery

For shoppers who are new to the program when it rolls out later this year, Walmart is offering $10 off a first order of $50 or more, and free delivery if a basket also meets that threshold. A minimum purchase of $30 is compulsory and customers will pay a $9.95 as fee. It will continue to offer its collection service for online orders too, which allows customers to fill their grocery basket from home or the Walmart app, and then have the bags loaded into their auto at the store. Walmart shoppers living in more than 100 metro areas will be able to get their groceries delivered to their door.

Walmart is expanding grocery delivery this year to more than 800 stores that will reach 40% of USA households.

Walmart's dive into online grocery delivery continues its push to become a bigger player in e-commerce and take on Amazon.

Walmart has been using Uber drivers during its trial to man its deliveries. Customers can pick up their groceries without having to get out of their vehicle. "We know organics are important to our Online Grocery customers", said a spokesperson in an email. Ward said Walmart has also gained new customers through the service: People who may not regularly shop at Walmart, but use the delivery service when short on time. There has been plenty of activity from retailers like Walmart and others in the grocery delivery space to support it. "We will leverage our footprint where it makes the most sense".

"We're moving fast to save our customers time", Tom Ward, vice president of digital operations for Walmart, said on a call with reporters on Tuesday.

Online grocery shopping is forecast to grow to $100 million, or $850 per household, by 2022, according to a study by the Food Marketing Institute and Nielsen.

A recent study conducted by the Food Marketing Institute and Nielsen concluded that 70 percent of consumers will be grocery shopping online in as few as five to seven years. He also said Tuesday that the company now employs more than 18,000 personal shoppers with additional hires planned as both grocery pickup and delivery services are rolled out to a larger audience this year.

Walmart said on Wednesday the service would be rolled out by the end of the year. The only option was to cancel the entire thing and start over, I was told.

As such, several retailers have begun pushing delivery services more aggressively.

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